Google a Phone and a Phone OS

these articles talk about the new google phone which could possibly be launced in the next year

http://www.businessweek.com/magazine/content/09_52/b4161022124450.htm

http://www.msnbc.msn.com/id/34462850/ns/business-motley_fool/

The interesting aspect of this story is expressed in the business week article

“Now Google is considering a move to sell its own phone, which risks undermining the coalition. Phonemakers such as Motorola (MOT) and Samsung, in particular, could begin to see Google as more rival than ally if the search giant starts selling a product head-to-head with theirs. “This could destroy the Open Handset Alliance,” says program manager Will Stofega of market researcher IDC.”

This point is exactly what the MSNBC article elaborates on however they provide insight into the motivations which google has to spurn all those the carriers they have provided with their mobile OS “android. That reasoning according to this blog entry author is:

Google, fundamentally, is an ad server. It can’t allow a private network to stiff-arm software that will help it to collect data from Android handsets. To do so would be to waste the $750 million it spent for mobile ad market AdMob…..Google needs its own phone. Not because the other handset makers are a threat, but because it can’t depend on the carriers.

While I understand why they might want to create their own phone which they have more control over,  I think this could be a very dangerous move if they upset those carriers who sell the phones with their mobile OS on it.

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